Subscribe to Whizz-Kidz NewsExclusive: it’s arrived! Whizz-Kidz new cinema advert hits the big screens
Here it is! Whizz-Kidz proudly presents our brand new cinema advert, showing in cinemas nationwide right now.
Have you seen it yet? It’s being shown before the hit film “How to Train Your Dragon”, and will also be trailed in front of the following movies:
- from 7th May for two weeks – “Furry Vengeance”
- from 28th May for two weeks – “The Tooth Fairy”
Narrated by ‘Cold Feet’ actor James Nesbitt, the advert was produced pro bono by creative agency, The Red Brick Road, and depicts young wheelchair users behaving mischievously and getting up to childhood pranks.
The idea is that mobility equipment that “lets kids be kids”. All of the young people in the commercial are real disabled ambassadors of the charity.
Mark Robertson, Director of Communications at Whizz-Kidz says:
“The advert aims to have a bit of fun with the idea that having independent mobility allows kids to be naughty or mischievous in the same way as other children. So there is a twin awareness and fundraising ask: support us to fund more equipment for young people, and allow disabled children to be – perhaps challenging some assumptions – fun loving, independent and sometimes cheeky!”
Liam Butler, The Red Brick Road, says:
“We wanted to show that kids just want to be kids whatever their circumstances. Whizz-Kidz provide mobility equipment and training to help disabled children do just that. By showing children being mischievous we highlight the freedom which Whizz-Kidz are able to provide.”
Mark Robertson, adds:
“We are incredibly grateful to The Red Brick Road, Smuggler and the entire production team for the entirely pro bono support on this project. We’re not a big charity and don’t do a lot of above the line advertising, so to be given the opportunity to do something so mainstream – and for it to capture our essence so wonderfully – is fantastic.”
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