Christmas comes early for Whizz-Kidz with ITV Text Santa partnership
Whizz-Kidz received an early Christmas present today when ITV announced that it’s been chosen to benefit from the Text Santa appeal in December. The national charity, which transforms disabled children and young people’s lives by providing the right mobility equipment, skills training, and opportunities to meet and have fun, will be one of six charities to feature in a live entertainment show on Friday 21 December.
Ruth Owen, Chief Executive of Whizz-Kidz said: ‘Whizz-Kidz is thrilled to be a partner in ITV’s Text Santa 2012. As well as the vital fundraising which will help us give many more disabled young people their mobility this Christmas, it will raise awareness of the 70,000 children and young people in the UK who are still waiting for a wheelchair that fits their young lives.
‘We believe every young disabled person has the right to a fun and active childhood, and with ITV’s help we can make this a reality for those children who are still waiting for a chance to develop their full potential. We hope the public really gets behind the appeal – and enjoys the entertainment.’
Peter Fincham, ITV Director of Television said: ‘Text Santa provides an exciting platform for our biggest shows, brightest talent, dedicated staff and of course our fantastic viewers to come together and embrace the true spirit of Christmas. Having raised just over £4m on its launch last year, I’ve no doubt that this year’s great causes and the entertainment line up we’re planning will make Text Santa 2012 an even bigger success.’
Viewers will be able to donate throughout the campaign via text using JustTextGiving by Vodafone.
The show will be supported by a major on-air campaign on ITV1, as well as across a range of programming in the ITV1, STV and UTV schedules. Joining Whizz-Kidz in the roster of charities this year are Age UK, Anthony Nolan, Carers UK, Marie Curie Cancer Care, and Together for Short Lives.