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Morph's Adventure

Morph's Epic Art Adventure in London Launch

Morph's Epic Art Adventure Trail Launches in London

Whizz-Kidz Team
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Whizz-Kidz Team
  • Whizz-Kidz has teamed up with childhood favourite, Morph, creator Aardman and Wild in Art to create London’s first step-free art trail around the city’s famous landmarks
  • The accessible art trail will feature 70 six-foot-tall sculptures on the step-free route
  • There are around 75,000 young wheelchair users across the UK. Many of whom are unable to access the right equipment and support to meet their needs, and who struggle to participate equally in cultural events and social activities due to poor accessibility and inclusion.

Whizz-Kidz, the UK's leading charity for young wheelchair users, is excited to launch a major new initiative – “Morph’s Epic Art Adventure in London” which is set to be the first accessible, step-free cultural event of its kind.

The launch event, hosted at The Museum of London, will announce the partnership between Whizz-Kidz, Wild in Art, and Aardman - the award-winning animation studio and creator of the childhood-favourite and much-loved animated character, Morph.

The spectacular public art trail and tourist attraction will see up to 70 super-sized sculptures of Morph take over the streets of central London in Summer 2023.

The step-free family-friendly art trail of colourful Morphs will span across iconic London landmarks including St Pauls, Tate Modern, Tower of London, Shakespeare’s Globe and Borough Market.

The launch will be attended by contributing artists, sponsors, and representatives from Whizz-Kidz, Aardman and Wild in Art were in attendance along with young wheelchair users to give their take on the accessible trail as well as plans for the epic adventure taking place next Summer. Presenting Partners Barratt Developments and Sky are supporting the charity to deliver this ambitious cultural attraction.

David Thomas, CEO of Barratt Developments, said, “We jumped at the chance to continue our long term partnership with Whizz-Kidz helping to enrich the lives of young wheelchair users. Morph’s Epic Adventure in London will highlight the restrictions placed on wheelchair users and we think this is a really positive campaign which we were keen to support. It will be the first step free art trail of its kind which is exciting, but which has a serious purpose too.”

Lucy Murphy, Head of Kids Content, Sky commented, “We’re delighted to be able to sponsor Morph’s Epic Art Adventure in London. Everyone loves Morph and his cheeky escapades and this trail is a brilliant way for all kids to play, explore and share time with their families as they track him down in real life. As well as being brilliantly accessible for young wheelchair users, this Epic trail will spark important conversations about why accessibility matters.”

Whizz-Kidz are embarking on this fun, fully accessible trail across London to raise awareness of the need for better access and inclusion for young wheelchair users, and to raise vital funds to support their work. The money raised will enable the charity to provide life-changing wheelchairs and confidence-building opportunities for young wheelchair users in the capital and across the UK.

Childhood favourite, Morph, was chosen as the canvas for this sculpture trail as he shares in the daily experience of many young wheelchair users, who find their freedom and independence limited by the world around them. Morph lives on a desk, within the confines of an artist’s studio. His freedom is limited by his environment, and many of his adventures are born out of frustration with these limitations. Morph’s Epic Art Adventure in London will remove these barriers, making art accessible to everyone. The trail will get the public thinking about the role we all have to play in building a more inclusive future.

Each of the 70 Morph sculptures stands at 6ft tall and will be adorned with bespoke designs from a range of artists, supported by sponsors including Sky, Barratt Developments, EY, Kids Industries, Evenbreak, and Govia Thameslink Railway Ltd. Once the trail has closed, each of the bespoke Morph sculptures will be auctioned with the aim of raising £500,000 for Whizz-Kidz.

A trail app, website, map, guidebook and dedicated social media channels will enable trail-goers to navigate the route, tracking down each sculpture and unlocking fun facts and rewards.

Penny, Chair of Kidz Board said, "Morph and his new epic adventures have captivated us all at some point in our lives. As a child, watching him was the only thing capable of preparing me for a visit to the hospital. Now we're teaming up, I want to aim bigger - preparing every disabled child to go on their own adventures.’’

Sarah Pugh, Chief Executive of Whizz-Kidz said, “We’re delighted to launch Morph’s Epic Art Adventure in London. This accessible and fun trail will bring the London business community, creative artists, schools and families together in the summer of 2023. The awareness and money raised will have a huge legacy for young wheelchair users we support for years to come.”

Peter Lord, Co-Founder of Aardman and Creator of Morph, said “We are totally thrilled to be working with the excellent charity Whizz-Kidz on London’s first step-free art trail. Morph started his career in animation back in the seventies, appearing alongside Tony Hart on the artist’s work-table. Ever since he’s been a source of entertainment and inspiration for kids, with his unique blend of creativity, mischief and fun. I’m sure that local residents and visitors to London – young and old – will also be inspired to get creative and join Morph for an Epic Art Adventure.”

Charlie Langhorne, Managing Director and Co-founder of Wild in Art said, “Wild in Art passionately champions the importance of art for everybody and the social, cultural and educational benefits which it provides. Morph will bring colour and creativity to the city next summer and we are thrilled to be teaming up with Whizz-Kidz and Aardman to create this exciting event.”

For more information, go to: https://www.morphsadventurelondon.com/